The Federal Ministry for the Environment is committed to species protection. We raise awareness of this with a radio campaign. We dramatise acoustically how many animal and plant species are dying out every day. In the style of an animal documentary, a speaker describes a rich natural spectacle. The description is repeated. Every time, the speaker has less and less to report, until only an empty desert remains.
Radio — Public Service/Social Welfare Campaign
Entrant: KNSK, Hamburg
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety
"Lion", "Whale", "Rainforest"
Sound Designers: Ansgar Boehme/Torsten Hennings Copywriter: Ulrike Wegert Creative Directors: Tim Krink/Ansgar Boehme/Ulrike Wegert Chief Creative Officer: Detmar Karpinski Agency: KNSK, Hamburg Radio Station: Oldie 95 Agency Account Director: Olaf Uthmann Client Account Director: Christiane Schwarte Corporate Name of Client: Federal Ministry for the Environment, Nature Conservation and Nuclear Safety
Description of the Project