Unplanned pregnancy isn't just a teen thing. 7 in 10 pregnancies amongst women 18-29 are unplanned. That's because the pill and condoms suck, and pulling out works just fine - until it doesn't! They think, “I'll never get pregnant.” So, they ignore typical PSA scare tactics, and have no interest in the other birth control methods out there. Our job was to drive these 'know it all' ladies to bedsider.org, the first online resource that makes finding the right method easy and cool. We decided to level with them, with a light-hearted, sex-positive message about options. What woman doesn't love options?
Radio — Music Original - Song
Entrant: Euro RSCG Worldwide, New York
The Ad Council/The National Campaign to Prevent Teen and Unplanned Pregnancy
"Never Give Up (Pop)"