• Audio
  • Earphone Bully Case Study

Gold Winner

Radio — Sound Design

Entrant: SapientNitro, Brisbane

Earphone Bully
"Earphone Bully"

Audio Engineer: Michael Bates Sound Designer: Ralph van Dijk Sound Design Company: Eardrum, Sydney Recording Studio: Eardrum, Sydney Producer: Lisa Lepore Director: Ralph van Dijk Production Company: Eardrum, Sydney Agency Producer: Melissa Ashman Copywriters: Marianne Harvey/Ralph van Dijk/Ralphie Barnett Associate Creative Directors: Ralphie Barnett/Cristian Staal Executive Creative Directors: Nancy Hartley/James Burchill Agency: SapientNitro, Brisbane Radio Station: Novanation Agency Account Director: Melissa Sealey Client Account Director: Lucy Thomas (Project Rockit) Corporate Name of Client: BullyingNoWay/Project Rockit/Reach Out
Description of the Project

With the current generation welded to their earphones, Earphone Bully uses 3D sound to put you in the shoes of a silent victim. This creates a powerful roleplay tool to prepare kids for schoolyard bullies and importantly, gives them ways to speak up about it.

It's also about empathy and understanding for bystanders and parents, and for bullies themselves. It can also be personalised when passing onto friends, with the Earphone Bully knowing nearly 600 names.

But what makes this unique, is it’s not just for one organisation, it’s for any anti-bully group in the world to customise with local support info. And global interest is now growing, with support from digital radio stations.

Already in Australia, four major anti-bully groups are using it, including the largest government-funded group. This opens the door to have Earphone Bully as a classroom resource in all Australian schools.

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