To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products we created a unique interactive experience using sound, film and data visualisation. The film features the Grammy Award-winning Metropole Orchestra playing a music piece entitled “I’m No Prototype”, reminiscent of 60’s car-chase TV-music.
The site opens revealing an empty orchestra pit. As the site loads the pit fills up with members of the orchestra tuning their instruments. Users are prompted to use headphones and view the site in full screen for a truly immersing experience.
The music begins. We see close-ups of musicians and their instruments, at the bottom of the screen 55 dots, each representing an instrument in the orchestra. The dots rise and settle real-time in accordance with the musicians’ performance, showing the pitch of every note being played.
When the viewer clicks on one of the dots, the picture switches to a total view, showing the entire orchestra, and spotlights that specific musician. Users can click anywhere on the screen to go back to the entire orchestra view and the full orchestra audio.