The scents of Old Spice have dramatic transformational powers and can turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. This shows how, by dosing your body regions with the scents of Old Spice, you can smell like the manliest of men or better said: “Smell Better Than Yourself.
Finalist
TV/Cinema/Online Film — Cosmetics/Toiletries/Pharmaceuticals
Entrant: Wieden + Kennedy, São Paulo/Portland
Old Spice
"Motorcycle"
Music Production Company:
Barking Owl, Los Angeles
Sound Design Company:
Lim Studios
Editor:
Gavin Cutler
Editing Facility:
Mackenzie Cutler, New York
VFX Company:
The Mill, Los Angeles
Post-Production Company:
Sasha Hirschfeld, New York
Director of Photography:
Philippe Le Sourd
Producer:
Jeff Scruton
Director:
Tom Kuntz
Production Company:
MJZ, Los Angeles
Agency Producer:
Lizzie Marcy
Art Director:
Max Stinson
Copywriter:
Andy Laugenour
Creative Directors:
Jason Bagley/Craig Allen
Executive Creative Directors:
Mark Fitzloff/Susan Hoffman/Icaro Doria/Guillermo Vega
Agency:
Wieden + Kennedy , São Paulo/Portland
Agency Account Directors:
Jessica Monsey/Michael Dalton/Diana Gonzales/Paula Magrath/Pedro Lage
Client Account Director:
George Felix
Corporate Name of Client:
Procter & Gamble
Description of the Project