Winners-header

Finalist

TV/Cinema/Online Film — Cosmetics/Toiletries/Pharmaceuticals

Entrant: Wieden + Kennedy, São Paulo/Portland

Old Spice
"Motorcycle"

Music Production Company: Barking Owl, Los Angeles Sound Design Company: Lim Studios Editor: Gavin Cutler Editing Facility: Mackenzie Cutler, New York VFX Company: The Mill, Los Angeles Post-Production Company: Sasha Hirschfeld, New York Director of Photography: Philippe Le Sourd Producer: Jeff Scruton Director: Tom Kuntz Production Company: MJZ, Los Angeles Agency Producer: Lizzie Marcy Art Director: Max Stinson Copywriter: Andy Laugenour Creative Directors: Jason Bagley/Craig Allen Executive Creative Directors: Mark Fitzloff/Susan Hoffman/Icaro Doria/Guillermo Vega Agency: Wieden + Kennedy , São Paulo/Portland Agency Account Directors: Jessica Monsey/Michael Dalton/Diana Gonzales/Paula Magrath/Pedro Lage Client Account Director: George Felix Corporate Name of Client: Procter & Gamble
Description of the Project

The scents of Old Spice have dramatic transformational powers and can turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. This shows how, by dosing your body regions with the scents of Old Spice, you can smell like the manliest of men or better said: “Smell Better Than Yourself.

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