Saridon is a pill that stops persistent headaches. The TV spot shows such a headache coming to life in the form of a "headache double" and attacking a government office worker nonstop, while he's working nonstop. The headache is usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.
Bronze Winner
TV/Cinema/Online Film — Cosmetics/Toiletries/Pharmaceuticals
Entrant: BBDO Guerrero, Makati City
Saridon
"Stamp"
Sound Design Company:
Hit Productions, Makati City
Post-Production Company:
Post Manila, Makati
Director of Photography:
JA Tadena
Director:
Joel Limchoc
Production Company:
Revolver, Makati City
Agency Producer:
Aldous Pagaduan
Art Directors:
Gary Amante/JP Palileo
Copywriters:
Rey Tiempo/David Guerrero/Red Ollero
Creative Directors:
Gary Amante/Rey Tiempo
Executive Creative Director:
David Guerrero
Chief Creative Officer:
David Guerrero
Agency:
BBDO Guerrero, Makati City
Agency Account Directors:
Cindy Evangelista/Iking Uy
Client Account Directors:
Christian Galvez/Jay Lopez
Corporate Name of Client:
Bayer Philippines, Inc.
Description of the Project