Bronze Winner

TV/Cinema/Online Film — Cosmetics/Toiletries/Pharmaceuticals

Entrant: BBDO Guerrero, Makati City


Sound Design Company: Hit Productions, Makati City Post-Production Company: Post Manila, Makati Director of Photography: JA Tadena Director: Joel Limchoc Production Company: Revolver, Makati City Agency Producer: Aldous Pagaduan Art Directors: Gary Amante/JP Palileo Copywriters: Rey Tiempo/David Guerrero/Red Ollero Creative Directors: Gary Amante/Rey Tiempo Executive Creative Director: David Guerrero Chief Creative Officer: David Guerrero Agency: BBDO Guerrero, Makati City Agency Account Directors: Cindy Evangelista/Iking Uy Client Account Directors: Christian Galvez/Jay Lopez Corporate Name of Client: Bayer Philippines, Inc.
Description of the Project

Saridon is a pill for persistent headaches. The TV spot shows a laundrywoman's headache coming to life in the form of a "headache double" and attacking her nonstop, while she's working nonstop. The headache is usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.

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