Finalist
TV/Cinema/Online Film — Health Care Services
Entrant: Clemenger BBDO Melbourne, Melbourne
BUPA
"The Moment"
Description of the Project
This concept is part of a campaign to launch one of the largest brand migrations in Australia’s history – transforming a collection of Australia’s biggest and most loved health insurance brands into the one brand, Bupa. In launching Bupa not only did we need to dramatically increase awareness, we needed to position Bupa as a healthcare company focused on being there in both sickness & in health.
The concept is based around the thought “what would you do if you met a healthier version of yourself?” Initially we think we are watching six siblings reuniting after living apart for years. Although they look almost identical we can see subtle differences between each couple. Each meeting is very emotional but also unique; some embrace, some laugh and others shed tears of joy. However it is not until the final super that it is revealed the 6 people are not siblings but actually meeting the healthier versions of themselves. The ad finishes with Bupa saying they can help you find your healthier self.
Prosthetics:
ODD Studios
Music Composer:
Jojo Petrina
Music Production Company:
Level Two Music/Electric Dreams
Sound Designer:
Paul LeCouteur
Sound Design Company:
Flagstaff Studios, Melbourne
Editor:
Alexandre De Franceschi
Editing Facility:
Guillotine, Sydney
Production Designer:
Margot Wilson
Animal Logic Flame Artists/Compositors:
Murray Smallwood/Yann Doray/Alex Ortoll/Jess Burnheim/Ben Ying/Guido Wolter
VFX Company:
Animal Logic, Sydney
Post-Production Company:
Animal Logic, Sydney
Director of Photography:
Russel Boyd
Producer:
Pip Smart
Executive Producer:
Michael Ritchie
Director:
Steve Rogers
Production Company:
Revolver, Sydney
Agency Producer:
Sevda Cemo
Art Directors:
Lee Sunter/Anthony Phillips
Copywriters:
Andre Hull/Richard Williams
Executive Creative Director:
Ant Keogh
Chief Creative Officer:
James McGrath
Agency:
Clemenger BBDO Melbourne, Melbourne
Agency Account Directors:
Chris Howatson/Kirsten Darbyshire
Corporate Name of Client:
BUPA