TV/Cinema/Online Film — Health Care Services

Entrant: Clemenger BBDO Melbourne, Melbourne

"The Moment"

Description of the Project

This concept is part of a campaign to launch one of the largest brand migrations in Australia’s history – transforming a collection of Australia’s biggest and most loved health insurance brands into the one brand, Bupa. In launching Bupa not only did we need to dramatically increase awareness, we needed to position Bupa as a healthcare company focused on being there in both sickness & in health.

The concept is based around the thought “what would you do if you met a healthier version of yourself?” Initially we think we are watching six siblings reuniting after living apart for years. Although they look almost identical we can see subtle differences between each couple. Each meeting is very emotional but also unique; some embrace, some laugh and others shed tears of joy. However it is not until the final super that it is revealed the 6 people are not siblings but actually meeting the healthier versions of themselves. The ad finishes with Bupa saying they can help you find your healthier self.

Prosthetics: ODD Studios Music Composer: Jojo Petrina Music Production Company: Level Two Music/Electric Dreams Sound Designer: Paul LeCouteur Sound Design Company: Flagstaff Studios, Melbourne Editor: Alexandre De Franceschi Editing Facility: Guillotine, Sydney Production Designer: Margot Wilson Animal Logic Flame Artists/Compositors: Murray Smallwood/Yann Doray/Alex Ortoll/Jess Burnheim/Ben Ying/Guido Wolter VFX Company: Animal Logic, Sydney Post-Production Company: Animal Logic, Sydney Director of Photography: Russel Boyd Producer: Pip Smart Executive Producer: Michael Ritchie Director: Steve Rogers Production Company: Revolver, Sydney Agency Producer: Sevda Cemo Art Directors: Lee Sunter/Anthony Phillips Copywriters: Andre Hull/Richard Williams Executive Creative Director: Ant Keogh Chief Creative Officer: James McGrath Agency: Clemenger BBDO Melbourne, Melbourne Agency Account Directors: Chris Howatson/Kirsten Darbyshire Corporate Name of Client: BUPA

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