The ad plays on the theme of ‘the morning after the night before’. So we see different women the morning after a big Christmas party perhaps, on their way home. Eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters, complete with the tell-tale symptoms: the slight limp from the killer heels, accompanied by under-eye bags and bed hair.

The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home either, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high. The line reads: “Avoid the Walk of Shame this Season. Harvey Nichols Womenswear.” The ad ends with a call to action to: Share your #walkofshame on Twitter.