Saridon is a pill that works against persistent headaches. The Film campaign shows such headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.
Silver Winner
TV/Cinema/Online Film — Cosmetics/Toiletries/Pharmaceuticals Campaign
Entrant: BBDO Guerrero, Makati City
Saridon
"Pound", "Wash", "Stamp"
Sound Design Company:
Hit Productions, Makati City
Post-Production Company:
Post Manila, Makati
Director of Photography:
JA Tadena
Director:
Joel Limchoc
Production Company:
Revolver, Makati City
Agency Producer:
Aldous Pagaduan
Art Directors:
Gary Amante/JP Palileo
Copywriters:
Rey Tiempo/David Guerrero/Red Ollero
Creative Directors:
Gary Amante/Rey Tiempo
Executive Creative Director:
David Guerrero
Chief Creative Officer:
David Guerrero
Agency:
BBDO Guerrero, Makati City
Agency Account Directors:
Cindy Evangelista/Iking Uy
Client Account Directors:
Christian Galvez/Jay Lopez
Corporate Name of Client:
Bayer Philippines, Inc.
Description of the Project