Saridon is a pill that works against persistent headaches. The Film campaign shows such headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.
TV/Cinema/Online Film — Cosmetics/Toiletries/Pharmaceuticals Campaign
Entrant: BBDO Guerrero, Makati City
"Pound", "Wash", "Stamp"
Sound Design Company: Hit Productions, Makati City Post-Production Company: Post Manila, Makati Director of Photography: JA Tadena Director: Joel Limchoc Production Company: Revolver, Makati City Agency Producer: Aldous Pagaduan Art Directors: Gary Amante/JP Palileo Copywriters: Rey Tiempo/David Guerrero/Red Ollero Creative Directors: Gary Amante/Rey Tiempo Executive Creative Director: David Guerrero Chief Creative Officer: David Guerrero Agency: BBDO Guerrero, Makati City Agency Account Directors: Cindy Evangelista/Iking Uy Client Account Directors: Christian Galvez/Jay Lopez Corporate Name of Client: Bayer Philippines, Inc.
Description of the Project