Our challenge was to find someone with a dream in dance that hadn’t yet been made possible. We launched a social media audition, partnered with influencers in the dance community (Jon M. Chu and the famous dance crew The LXD) and drew in hundreds of original dance move submissions from people all around the world. The LXD interacted with submitters in realtime. Individuals from 32 countries participated in the online casting, via Facebook, Twitter & Youtube, and our online platform. We found our hero and helped him spread his dance out into the world through documentaries, a music video, outdoor, a worldwide tour - and finally recapped this online journey in a TV spot which we cast from our online community.