Gold Winner

TV/Cinema/Online Film — Branded Content

Entrant: Leo Burnett Milan, Milan

Montblanc Nicolas Rieussec Chronograph
"The Beauty of a Second"

Description of the Project

The Beauty of a Second is an international campaign for Montblanc chronographs conceived for the web and a worldwide audience and target. The simple idea was to ask people to create a one-second-long video that celebrates the fragile beauty that can be found in this small unit of time.

We depended on a type of content with a universal language. An idea so simple anybody, no matter their nationality, could be moved by it, and feel welcomed to participate.

We made the user-generated videos submitted to the contest become branded content in blogs, news-sites and channels like Vimeo, in a virtuous circle that made the project grow spread itself to all corners of the world.

Music Composer: Marcus Loeber Digital Creative Director: Paolo Boccardi Art Director: Andrè Gidoin Copywriters: Francesco Simonetti/Markus Johansson Executive Creative Directors: Paolo Dematteis/Riccardo Robiglio Agency: Leo Burnett Milan, Milan Corporate Name of Client: Montblanc International GmbH

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