148 bad boys in a cinema and only 2 seats left. What would you do? To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral.
Silver Winner
TV/Cinema/Online Film — Beverages - Alcoholic
Entrant: Duval Guillaume Modem, Antwerp
Carlsberg
"Bikers"
Producer:
Tatjana Pierre
Director:
Cecilia Verheyden
Production Company:
Monodot, Brussels
Art Director:
Koenraad Lefever
Copywriter:
Dries DeWilde
Executive Creative Directors:
Geoffrey Hantson/Katrien Bottez
Agency:
Duval Guillaume Modem, Antwerp
Agency Account Director:
Elke Janssens
Client Account Director:
Igor Nowé
Corporate Name of Client:
Carlsberg
Description of the Project