148 bad boys in a cinema and only 2 seats left. What would you do? To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral.
TV/Cinema/Online Film — Beverages - Alcoholic
Entrant: Duval Guillaume Modem, Antwerp
Producer: Tatjana Pierre Director: Cecilia Verheyden Production Company: Monodot, Brussels Art Director: Koenraad Lefever Copywriter: Dries DeWilde Executive Creative Directors: Geoffrey Hantson/Katrien Bottez Agency: Duval Guillaume Modem, Antwerp Agency Account Director: Elke Janssens Client Account Director: Igor Nowé Corporate Name of Client: Carlsberg
Description of the Project