Bronze Winner
TV/Cinema/Online Film — Corporate Image
Entrant: kbs+ New York, New York
Adopt US Kids Campaign
"Ice Cream"
Description of the Project
There are more than 408,000 children in the foster care system with 115,000 eligible for adoption. So the need for adoptive parents is very real.
While most potential parents want to help, many question their parenting ability. Many believe that they must be perfect in order to be good parents.
Using humor and a simple truth, creative executions remind prospective parents that they “Don’t have to be perfect to be a perfect parent.”
Since its initial launch, the campaign has earned more than $300 million in donated media while 19,000 families have registered on adoptuskids.org and more than 13,000 children have been placed with a families.
Editor:
Joel Miller
Editing Facility:
Cut + Run, New York
Cinematographer:
Jeff Venditti
Line Porducer:
Elizabeth Amaral
Executive Producer:
Tom Rossano
Director:
Scott Corbett
Production Company:
Station Films, New York
Director Integrated Content Production:
Dominic Ferro
Chief Integration Officer:
David Jenkins
Agency Producer:
Dennis McKinley
Art Director:
Kevin Gentile
Copywriter:
Michael Abell
Associate Creative Directors:
Michael Abell/Kevin Gentile
Creative Director:
Will Bright
Co-Chief Creative Officers:
Ed Brojerdi/Izzy DeBellis
President:
Ed Brojerdi
Agency:
kbs+ New York, New York
Executive Content Business Affairs Manager:
Andrea Fagan
Agency Account Supervisor:
Gabriela Benitez
Agency Account Director:
Tanisha Abernathy
Ad Council Advertiser's Supervisor/Campaign Manager:
Allison Mantz
Ad Council Advertiser’s Supervisor/Vice President/Campaign Director:
Rowena Tse
Corporate Name of Client:
Ad Council
