TV/Cinema/Online Film — Corporate Image
Entrant: kbs+ New York, New York
Adopt US Kids Campaign
Description of the Project
There are more than 408,000 children in the foster care system with 115,000 eligible for adoption. So the need for adoptive parents is very real.
While most potential parents want to help, many question their parenting ability. Many believe that they must be perfect in order to be good parents.
Using humor and a simple truth, creative executions remind prospective parents that they “Don’t have to be perfect to be a perfect parent.”
Since its initial launch, the campaign has earned more than $300 million in donated media while 19,000 families have registered on adoptuskids.org and more than 13,000 children have been placed with a families.
Cut + Run, New York
Station Films, New York
Director Integrated Content Production:
Chief Integration Officer:
Associate Creative Directors:
Michael Abell/Kevin Gentile
Co-Chief Creative Officers:
Ed Brojerdi/Izzy DeBellis
kbs+ New York, New York
Executive Content Business Affairs Manager:
Agency Account Supervisor:
Agency Account Director:
Ad Council Advertiser's Supervisor/Campaign Manager:
Ad Council Advertiser’s Supervisor/Vice President/Campaign Director:
Corporate Name of Client: