Silver Winner

TV/Cinema/Online Film — Public Service/Social Welfare

Entrant: RKCR/Y&R, London

"Wonderful World"

Original Song Title: What a Wonderful World Music Arranger: Nick @The Works Sound Design Company: The Works Editor: Thomas Ioannou Editing Facility: Thomas Ioannou Associates, London Producer: Kate Woodhouse Directors: Ted Heath/Paul Angus Production Company: Red Bee Media, London Art Directors: Ted Heath/Paul Angus Copywriters: Ted Heath/Paul Angus Executive Creative Director: Mark Roalfe Chief Creative Officer: Mark Roalfe Agency: RKCR/Y&R, London Agency Account Director: Joshua Harris Client Account Directors: Anna Skelton/James Wood Corporate Name of Client: BBC
Description of the Project

This trailer features the BBC’s David Attenborough as a voice-over.

As we hear his famously distinctive narration, we see the awe-inspiring shots of animals and nature that the corporation has broadcast over the years.

However, when edited together over the music, we slowly realise that the words form the recognisable lyrics to Louis Armstrong’s ‘Wonderful World.’

Aptly enough, we then see a caption that reads,

“It’s a Wonderful World, watch it with us. BBC1.”

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