Silver Winner
TV/Cinema/Online Film — Public Service/Social Welfare
Entrant: RKCR/Y&R, London
BBC One
"Wonderful World"
Original Song Title:
What a Wonderful World
Music Arranger:
Nick @The Works
Sound Design Company:
The Works
Editor:
Thomas Ioannou
Editing Facility:
Thomas Ioannou Associates, London
Producer:
Kate Woodhouse
Directors:
Ted Heath/Paul Angus
Production Company:
Red Bee Media, London
Art Directors:
Ted Heath/Paul Angus
Copywriters:
Ted Heath/Paul Angus
Executive Creative Director:
Mark Roalfe
Chief Creative Officer:
Mark Roalfe
Agency:
RKCR/Y&R, London
Agency Account Director:
Joshua Harris
Client Account Directors:
Anna Skelton/James Wood
Corporate Name of Client:
BBC
Description of the Project
This trailer features the BBC’s David Attenborough as a voice-over.
As we hear his famously distinctive narration, we see the awe-inspiring shots of animals and nature that the corporation has broadcast over the years.
However, when edited together over the music, we slowly realise that the words form the recognisable lyrics to Louis Armstrong’s ‘Wonderful World.’
Aptly enough, we then see a caption that reads,
“It’s a Wonderful World, watch it with us. BBC1.”
