Gold Winner

TV/Cinema/Online Film — Public Service/Social Welfare

Entrant: Publicis Conseil, Paris

"A Woman's Nightmare"

Description of the Project

Super : On May 31, if the women’s emergency shelter closes its doors, homeless women will have to sleep outdoors. Night time. A homeless girl lies on the ground. Two men go past. She asks them for a cigarette. The situation worsens. One of the men starts to abuse her. Defending herself, she runs away and the two men chase her in the deserted streets. Finally, the girl arrives in front of the door of the women’s homeless shelter. She bangs the door with all her force, screaming for help. Then a pop up appears with a countdown timer of 20 seconds and the following text: "To keep the Shelter open, sign the petition by sharing it on Facebook/Twitter." If the viewer signs the petition, this is how the film ends: the door of the shelter opens, the girl enters and the two attackers remain outside. If the viewer does not sign the petition, the door does not open, and the girl is left outside, captured by the two attackers. Innovation : the issue of the campaign depends of the viewer’s decision.

Composer: Bruno Coulais Sound Producer: Olivier Guillou Editor: Stephane Couturier Post-Production Company: Digital District , Paris Digital Planner: Guillaume Sabbagh Producer: Martin Coulais Director: Frederic Schoendoerffer Production Company: Quad, Paris Agency Producers: Pierre Marcus/Timothe Rosenberg Art Director: Bastien Grisolet Copywriter: Veronique Sels Executive Creative Director: Veronique Sels Agency: Publicis Conseil, Paris Agency Account Directors: Patrick Lara/Emmanuelle Henry/Debora Guarachi Client Account Directors: Eric Molinie/Stefania Parigi/Valerie Coton Corporate Name of Client: Samusocial

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