Silver Winner
TV/Cinema/Online Film — Public Service/Social Welfare
Entrant: Publicis Amsterdam, Amsterdam
Dutch ALS Foundation
"I Have Already Died"
Description of the Project
In the Dutch ALS Foundation campaign patients explain about ALS and ask to join the fight against this merciless disease.
Not for themselves, because the've already died when the commercials are being aired.
ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig's disease) is an incurable disease of the nervous system, making all important muscles stop one by one. Patients die 3 to 5 years after being diagnosed.
Very little is known about the cause, and scientific research is urgently needed.
Strategy Director:
Gertjan Hafkamp
Editor:
Francisco Rodriguez Bouzas
Designer:
Dave Fransen
Sound Designer:
Robin Schlösser
Sound Design Company:
Studio de Keuken, Amsterdam
Editors:
Michael Horvers/Kim Hinrichs
Editing Facility:
Condor, Amsterdam
Producer:
Arjan Oosterveer
Director:
Olaf van Gerwen
Production Company:
In Case of Fire, Amsterdam
Agency Producers:
Marja Borkus/Ron Townsend
Art Director:
Jeroen van Zwam
Copywriter:
Marcel Hartog
Executive Creative Directors:
Marcel Hartog/Jeroen van Zwam
Agency:
Publicis Amsterdam, Amsterdam
Agency Account Directors:
Michiel van der Linden/Marcella van Holten-Beekman
Client Account Directors:
Eric Nolet/Weertjan Weerts/Ineke Zaal
Corporate Name of Client:
ALS Foundation Netherlands
