Created by F/Nazca Saatchi & Saatchi, Brazil, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (#foreverfenomeno), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. The soundtrack of the clip called “Baianá”, is by the group the Barbatuques, a reference group in body percussion that produces organic music using the body as an instrument. The group has been around since 1996, comprises 15 members, and has given shows all over the world.