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Finalist

TV/Cinema/Online Film — Web Services

Entrant: BUCK, Los Angeles

Good Books
"Metamorphosis"

Description of the Project

In this online spot for Good Books, the online bookseller that passes all its profits through to Oxfam, Hunter S. Thompson rants about his need to buy the book "Metamorphosis" by Franz Kafka and why he has come to the conclusion that he should buy it from Good Books. Thompson doesn’t actually want to read the book; he despises Kafka. But it so happens that the book is just the perfect height to stop his uneven desk from rocking when he types. Thompson decides that he doesn’t want to buy the book from “the great river of mediocrity” and have the greedy capitalist bastards get their hands on his hard-earned cash. Rather, he wants the money to go to the insane “Pollyannas” who give their profits away to people who wash their children’s hair in raw sewage. After some mind-melting contemplation, he goes to the Good Books website, types in the address, and, as he presses enter, his desk shifts again, causing his tea to spill onto his pants. He looks down to see a beetle sipping his bong-water-tea. The beetle then convulses and dies.

Music Producer: Sean McGovern Music Production Company: Antfood, Brooklyn Scored By: Wilson Brown Audio Engineer: Spencer Casey Sound Designer: Wilson Brown Sound Design Company: Antfood, Brooklyn Animation Company: Buck, Los Angeles VFX Company: Buck, Los Angeles Post-Production Company: Buck, Los Angeles Digital Director: Buck Digital Production Company: Buck, Los Angeles Producer: Buck Director: Buck Production Company: Buck, Los Angeles Executive Agency Producer: NIck Barnes Copywriter: Jeremy Taine Executive Creative Director: Jeremy Taine Agency: String Theory, Auckland Corporate Name of Client: Good Books

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