Bronze Winner

Integrated Campaign

Entrant: Jung von Matt, Hamburg

Gunter Demnig
"Stones Telling Stories – Online Holocaust Memorial"

Description of the Project

Shockingly 50 % of the young Germans don´t know what the Holocaust was. We made them aware again by confronting them with the most impressive Holocaust memorial of all time: the "Stumbling Stones“, a memorial created by Gunter Demnig in 2004.

Every brass stone stands for a person who was murdered during the Third Reich. Every stone is placed in front of the building from which the person was deported. So far there are 32.000 stones all over Europe.

Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps, on street posters and through an iPhone providing further information about the victims. We made the faces behind the stones visible.

Executive Managing Director Customer Solutions: Florian Herzberg Editors: Jessie Fischer/Hendrik Smith Animator: Lars Wemmje Post-Production Company: Slaughterhouse, Hamburg Digital Designer: Till Kubelke Illustrator: Benedikt Hugendubel Art Directors: Alexander Norvilas/Eric van-den-Hoonaard Copywriter: David Wegener Creative Director: Felix Fenz Executive Creative Directors: Dörte Spengler-Ahrens/Jan Rexhausen Agency: Jung von Matt, Hamburg Account Manager: Benjamin Wenke/Sara Teckenberg Agency Account Director: Raphael Brinkert Corporate Name of Client: Gunter Demnig

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