Gold Winner

Integrated Campaign

Entrant: R/GA, New York

"Nike+ FuelBand"

Quality Assurance: Leslie Chong/Brian Addison/Karen Molye Agency Producers: Alan Donnelly/Mike Klimkewicz/Avery Holden Technology Team Leads: Chris Thorwarth/Daniel Katz/Elad Katz Solutions Architects: Robert Carlsen/Chris Thorwarth/Elad Katz Software Engineers: Pablo Bergez/Justin Blinder Senior Software Engineers: Niall McCormack/Fernando Mazzon/Robert Carlsen Visual Designers: Melissa Frost/Ellen Pai/Noelle Newbold Senior Technical Director: Sune Kaae Art Director: Ray Sison Copywriters: Evan Maranca/Keith Byrne Interaction Design: Gaurabh Mathure/Ayca Akin Digital Studio: Can Misirlioglu/Mark Voelpel/Kirill Yeretsky/Guy Helson Creative Director: Cesar Marchetti VP Technology/Strategy: Nick Coronges VP Product Design: Ian Spalter VP Managing Director: Jennifer Allen Executive Creative Directors: Tara Greer/Noel Billig/Wade Convay Chief Creative Officer: Nick Law Global Chief Creative Officer: Bob Greenberg Agency: R/GA, New York Corporate Name of Client: Nike
Description of the Project

Two years ago, Nike came to us to realize an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualizations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wirelessly synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

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