Two years ago, Nike came to us to realize an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualizations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wirelessly synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts
Gold Winner
Integrated Campaign
Entrant: R/GA, New York
Nike
"Nike+ FuelBand"
Quality Assurance:
Leslie Chong/Brian Addison/Karen Molye
Agency Producers:
Alan Donnelly/Mike Klimkewicz/Avery Holden
Technology Team Leads:
Chris Thorwarth/Daniel Katz/Elad Katz
Solutions Architects:
Robert Carlsen/Chris Thorwarth/Elad Katz
Software Engineers:
Pablo Bergez/Justin Blinder
Senior Software Engineers:
Niall McCormack/Fernando Mazzon/Robert Carlsen
Visual Designers:
Melissa Frost/Ellen Pai/Noelle Newbold
Senior Technical Director:
Sune Kaae
Art Director:
Ray Sison
Copywriters:
Evan Maranca/Keith Byrne
Interaction Design:
Gaurabh Mathure/Ayca Akin
Digital Studio:
Can Misirlioglu/Mark Voelpel/Kirill Yeretsky/Guy Helson
Creative Director:
Cesar Marchetti
VP Technology/Strategy:
Nick Coronges
VP Product Design:
Ian Spalter
VP Managing Director:
Jennifer Allen
Executive Creative Directors:
Tara Greer/Noel Billig/Wade Convay
Chief Creative Officer:
Nick Law
Global Chief Creative Officer:
Bob Greenberg
Agency:
R/GA, New York
Corporate Name of Client:
Nike
Description of the Project