Entrant: DDB Stockholm, Stockholm
"The Winter Adjusted Bear"
Red Pipe Sound Design, Stockholm
Digital Production Company:
Linda Eriksson/Michael Nyberg
Simon Higby/Gustav Holm
Stefan Gustafsson/Martin Lindestaf/Martin Lundgren
Magnus Jakobsson/Fredrik Simonsson
DDB Stockholm, Stockholm
Agency Account Directors:
Jerker Fagerström/Eva Caspar
Corporate Name of Client:
Description of the Project
Volkswagen's 4MOTION four-wheel drive cars are adjusted for Swedish winter. In Sweden, the winter conditions dictate the life of both man and animal. So why not let the winter also dictate the campaign?
This year our offer was dictated by a Swedish brown bear called Freja. As long as Freja slept, you could take part of the offer. Once hibernation was over, so was the offer. Films, banners, radio and print promoting the offer directed to a site where you could see the bear live throughout the winter and get more information on Volkswagen's winter adjusted cars.