Bronze Winner

Integrated Campaign

Entrant: DDB Stockholm, Stockholm

Volkswagen Sweden
"The Winter Adjusted Bear"

Planner: Patrik Ronström Editor: Andreas Bjerner Editing Facility: DDB Film Post-Production Company: Red Pipe Sound Design, Stockholm Digital Designer: Karl-Johan Vogelius Digital Production Company: The Brewery Graphic Designer: Niklas Andersson Production Manager: Dan Hammarberg Agency Producers: Linda Eriksson/Michael Nyberg Art Directors: Simon Higby/Gustav Holm Copywriters: Stefan Gustafsson/Martin Lindestaf/Martin Lundgren Creative Directors: Magnus Jakobsson/Fredrik Simonsson Agency: DDB Stockholm, Stockholm Agency Account Directors: Jerker Fagerström/Eva Caspar Corporate Name of Client: Volkswagen Sweden
Description of the Project

Volkswagen's 4MOTION four-wheel drive cars are adjusted for Swedish winter. In Sweden, the winter conditions dictate the life of both man and animal. So why not let the winter also dictate the campaign?

This year our offer was dictated by a Swedish brown bear called Freja. As long as Freja slept, you could take part of the offer. Once hibernation was over, so was the offer. Films, banners, radio and print promoting the offer directed to a site where you could see the bear live throughout the winter and get more information on Volkswagen's winter adjusted cars.

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