Bronze Winner
Integrated Campaign
Entrant: DDB Stockholm, Stockholm
Volkswagen Sweden
"The Winter Adjusted Bear"
Planner:
Patrik Ronström
Editor:
Andreas Bjerner
Editing Facility:
DDB Film
Post-Production Company:
Red Pipe Sound Design, Stockholm
Digital Designer:
Karl-Johan Vogelius
Digital Production Company:
The Brewery
Graphic Designer:
Niklas Andersson
Production Manager:
Dan Hammarberg
Agency Producers:
Linda Eriksson/Michael Nyberg
Art Directors:
Simon Higby/Gustav Holm
Copywriters:
Stefan Gustafsson/Martin Lindestaf/Martin Lundgren
Creative Directors:
Magnus Jakobsson/Fredrik Simonsson
Agency:
DDB Stockholm, Stockholm
Agency Account Directors:
Jerker Fagerström/Eva Caspar
Corporate Name of Client:
Volkswagen Sweden
Description of the Project
Volkswagen's 4MOTION four-wheel drive cars are adjusted for Swedish winter. In Sweden, the winter conditions dictate the life of both man and animal. So why not let the winter also dictate the campaign?
This year our offer was dictated by a Swedish brown bear called Freja. As long as Freja slept, you could take part of the offer. Once hibernation was over, so was the offer. Films, banners, radio and print promoting the offer directed to a site where you could see the bear live throughout the winter and get more information on Volkswagen's winter adjusted cars.
