Non-Traditional — Branded Content
Entrant: Wirz / BBDO, Zurich
IKEA / Furnishing House
Sarah Kahn/Tanja Jablanovic
Sam Sherbini/Ruben Frank
Rob Hartmann/Marco Zimmerli/Rahel Nemitz
Andi Portman/Torsten Maas/Winfried Schneider
Thomas Kurzmeyer/Markus Schärer
Executive Creative Director:
Wirz / BBDO, Zurich
Agency Account Directors:
Marcel Berg/Yves Rückert/Liliane Belchior/Katja Weber/Amir Ferhatbegovic
Client Account Directors:
Jan Maurer/Katrin Polzer/Heike Gruss
Corporate Name of Client:
Description of the Project
IKEA was building a new showroom near Rothenburg. Previously, customers in the region had a long drive to buy IKEA furniture. So we needed an idea that shows how close IKEA is by addressing local people directly and involving them in the campaign.
The new branch is already the eighth IKEA store in Switzerland. For that reason, an engaging "direct" idea was called for. We wanted to make the opening a talking point in central Switzerland and generate coverage by the local media.
The aim was to attract as many people as possible to the opening of the IKEA store.