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Bronze Winner

Non-Traditional — Beverages - Alcoholic

Entrant: Duval Guillaume Modem, Antwerp


Senior Executive Producer: Tatiana Pierre Director: Cecilia Verheyden Production Company: Monodot, Brussels Art Director: Koenraad Lefever Copywriter: Dries DeWilde Executive Creative Directors: Geoffrey Hantson/Katrien Bottez Agency: Duval Guillaume Modem, Antwerp Agency Account Director: Elke Janssens Client Account Directors: Igor Nowé/Bart Corporate Name of Client: Carlsberg
Description of the Project

To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral

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