Silver Winner

Non-Traditional — Public Service/Social Welfare

Entrant: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan

"Blood Relations"

Description of the Project

Blood Relations – The mutual blood donation project. Instead of spilling blood, people from both sides could share it, starting with those with most reason to hate – bereaved Israeli and Palestinian families. The Israeli national blood bank and an Islamic hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.

Music Composer: Tomer Biran Initiator Of the Idea: Jean-Christophe Royer Digital Creative Director: Eddie Goldenberg Executive Producer: Benjamin Hiram Director: Guy Michael Programmer: Leonid Angarov Agency Producer: Bosmat Marmarely V.P. Agency Producer: Dorit Gvili Art Director: Nathan Freifeld Copywriter: Shachar Aylon Creative Directors: Eran Nir/Tomer Gidron Group Creative Director: Nadav Pressman Chief Creative Officer: Yoram Levi Agency: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan Senior Planner: Guy Gordon Strategic Planner: Rachel Friend Account Executive: Noa Sharf Agency Account Director: Nir Federbush Corporate Name of Client: The Peres Center for Peace

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