Silver Winner
Non-Traditional — Public Service/Social Welfare
Entrant: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Reconciliation
"Blood Relations"
Description of the Project
Blood Relations – The mutual blood donation project.
Instead of spilling blood, people from both sides could share it, starting with those with most reason to hate – bereaved Israeli and Palestinian families. The Israeli national blood bank and an Islamic
hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.
Music Composer:
Tomer Biran
Initiator Of the Idea:
Jean-Christophe Royer
Digital Creative Director:
Eddie Goldenberg
Executive Producer:
Benjamin Hiram
Director:
Guy Michael
Programmer:
Leonid Angarov
Agency Producer:
Bosmat Marmarely
V.P. Agency Producer:
Dorit Gvili
Art Director:
Nathan Freifeld
Copywriter:
Shachar Aylon
Creative Directors:
Eran Nir/Tomer Gidron
Group Creative Director:
Nadav Pressman
Chief Creative Officer:
Yoram Levi
Agency:
Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Senior Planner:
Guy Gordon
Strategic Planner:
Rachel Friend
Account Executive:
Noa Sharf
Agency Account Director:
Nir Federbush
Corporate Name of Client:
The Peres Center for Peace
