Non-Traditional — Public Service/Social Welfare
Entrant: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Description of the Project
Blood Relations – The mutual blood donation project.
Instead of spilling blood, people from both sides could share it, starting with those with most reason to hate – bereaved Israeli and Palestinian families. The Israeli national blood bank and an Islamic
hospital agreed to accept blood donations so they could be shared with those on opposite side to save lives.
Initiator Of the Idea:
Digital Creative Director:
V.P. Agency Producer:
Eran Nir/Tomer Gidron
Group Creative Director:
Chief Creative Officer:
Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Agency Account Director:
Corporate Name of Client:
The Peres Center for Peace