Silver Winner
The NEW
Entrant: Ogilvy Brasil, São Paulo
Hellmann's
"Recipe Receipt"
Description of the Project
Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point-of-sale. If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself.
Voice-over:
Travis Klausmeier/Priscilla Carvalho
Project Managers:
Paula Santana/Marcella Tiné/José Tinoco/Tiago Fernandes/Pedro di Nardo/ Daniel Uchoa
System Company:
Zanthus
Motion Designer:
Guilherme Todorov/Tulio Inoe
Sound Designer:
Professor Pardal
Sound Design Company:
Jamute, São Paulo
Senior Executive Producers:
Eduardo Tibiriça/Mercia Lima
Director:
Giuliano Saad
Production Company:
Bossa Nova Filmes , São Paulo
Illustrators:
Rafael Rizuto/Guilherme Todorov
Agency Producers:
Nana Bittencourt/Mauricio Granado/Juscelino Vieira/Alvaro Faria
Art Directors:
Rafael Rizuto/Raphael Lucone/Guilherme Nobrega
Copywriters:
Eduardo Marques/Ricardo Lins
Creative Directors:
Rubens Filho/Eduardo Marques
Executive Creative Directors:
Claudio Lima/Fred Saldanha
Chief Creative Officer:
Anselmo Ramos
Agency:
Ogilvy Brasil , São Paulo
Agency Account Directors:
Daniela Glicenstajn/Luiza Carvalho/Stefane Rosa
Client Account Directors:
Joao Campos/Julio Campo/Bianca Shen
Corporate Name of Client:
Unilever
