Silver Winner


Entrant: Ogilvy Brasil, São Paulo

"Recipe Receipt"

Description of the Project

Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point-of-sale. If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself.

Voice-over: Travis Klausmeier/Priscilla Carvalho Project Managers: Paula Santana/Marcella Tiné/José Tinoco/Tiago Fernandes/Pedro di Nardo/ Daniel Uchoa System Company: Zanthus Motion Designer: Guilherme Todorov/Tulio Inoe Sound Designer: Professor Pardal Sound Design Company: Jamute, São Paulo Senior Executive Producers: Eduardo Tibiriça/Mercia Lima Director: Giuliano Saad Production Company: Bossa Nova Filmes , São Paulo Illustrators: Rafael Rizuto/Guilherme Todorov Agency Producers: Nana Bittencourt/Mauricio Granado/Juscelino Vieira/Alvaro Faria Art Directors: Rafael Rizuto/Raphael Lucone/Guilherme Nobrega Copywriters: Eduardo Marques/Ricardo Lins Creative Directors: Rubens Filho/Eduardo Marques Executive Creative Directors: Claudio Lima/Fred Saldanha Chief Creative Officer: Anselmo Ramos Agency: Ogilvy Brasil , São Paulo Agency Account Directors: Daniela Glicenstajn/Luiza Carvalho/Stefane Rosa Client Account Directors: Joao Campos/Julio Campo/Bianca Shen Corporate Name of Client: Unilever

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