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Silver Winner

Digital — Apps/Products

Entrant: Forsman & Bodenfors, Gothenburg

Tram Sightseeing App

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Interaction Designer: Johan Wingård Design: Staffan Håkansson Production Manager: Jenny Edvardsson Agency Producer: Digital Eva Råberg Art Directors: Lars Jansson/Staffan Forsman Copywriter: Anders Hegerfors Agency: Forsman & Bodenfors, Gothenburg Agency Account Director: Greger Andersson Client Account Director: Susanne Eriksson Corporate Name of Client: VÄSTTRAFIK
Description of the Project

Tourists in Gothenburg pay good money for sightseeing tours. Unnecessarily, we thought. So we created the app Tram Sightseeing. For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

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