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Bronze Winner

Digital — Microsites

Entrant: Hakuhodo Inc., Tokyo

Google Chrome
"OK Go - All Is Not Lost"

Visit Website
Agency: Hakuhodo/TYO ID/AOI Promotion/1-10 Design/FUTUREK/Kaibutsu/OKGo/Paracadute/Pilobolus Corporate Name of Client: Google
Description of the Project

Develop a music video unlike any other. In this contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world. The result is ; created massive buzz in over 200 countries and areas, drove Chrome usage and nominated at the 54th Grammy Awards.

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