Tourists in Gothenburg pay good money for sightseeing tours. Unnecessarily, we thought. So we created the app Tram Sightseeing. For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.
Bronze Winner
Digital — Mobile Apps
Entrant: Forsman & Bodenfors, Gothenburg
Tram Sightseeing App
Interaction Designer:
Johan Wingård
Design:
Staffan Håkansson
Production Manager:
Jenny Edvardsson
Agency Producer:
Digital Eva Råberg
Art Directors:
Lars Jansson/Staffan Forsman
Copywriter:
Anders Hegerfors
Agency:
Forsman & Bodenfors, Gothenburg
Agency Account Director:
Greger Andersson
Client Account Director:
Susanne Eriksson
Corporate Name of Client:
VÄSTTRAFIK
Description of the Project