Rimi was the smallest grocery chain in Norway. They had to grow their market share, in competition with three larger chains. Luckily we discovered that Norwegians value time even more than money. So we developed a brand new way of shopping! Rimi Pluss is a shopping companion that allows families to write and share grocery lists between their computers and handsets. New receipts are added every day, and by clicking the desired recipe, all ingredients are added directly to the grocery list. We even re-arrange the grocery list in the same order as the products are laid out in store minimizing the time to locate your groceries and check-out.
Rimi Pluss is an integrated service that gives the customer value in all touchpoints with Rimi. All features in Rimi Plussconfirms Rimi's value proposition 'fast and affordable' by making it easier and faster to; 1) get inspiration for what to make for dinner, 2) plan your grocery shopping, and 3) do the actual shopping.
Rimi's revenue is now growing twice as fast as their closest competitors, and three times as fast as the rest of the grocery industry!