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Silver Winner

Digital — Mobile Apps

Entrant: JWT New York, New York

"Band-Aid Magic Vision"

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Description of the Project

The augmented reality category is littered with applications that focus on technology for technology’s sake. We used AR to do something far more powerful: create an emotional bond between parents and children. Building on BAND-AID® Brand’s 90-year history of healing the hurt, we created BAND-AID® Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID® Brand adhesive Muppets bandage or box into a stage for interactive entertainment.

When a child gets a ‘boo boo,’ they typically beg their parents for a Band-Aid bandage to make them feel better. Even if they’re not actually hurt. The bandages almost have a magical effect. BAND-AID® Magic Vision was designed to amplify the magic. Now, when a parent applies a Muppets Band-Aid bandage to their child’s hand and scans it with their iPhone/iPad mobile app, Kermit the Frog, Miss Piggy and Gonzo the Great literally come to life to entertain away the pain.

Business Director: Chris Wilson Music Producer: Dan Burt Art Buyer: Richard Cardinali Character Animations: 9k9 Interactive Technical Lead: William Mincy IOS Developers: Karl Catigibe/Christine Reindl Unity Programmer: Won Kim Content Producer: Mustafa Imam Brand Director, Content Production: Caroline Coleman Senior User Experience Strategist: Jon Fishel Director of Creative Technology: Martin Legowiecki Project Manager: Joe Marra Head of Production: Sergio Lopez Director of Technology: Ricky Bacon Digital Producer: Vanessa Scanlan Directors of Digital Production: Suzanne Molinaro/Paul Sutton Art Director: Bianca Guimaraes Chief Creative Innovation Officer: James Cooper Chief Integration Officer, North America: Mike Geiger Creative Directors: Josh Shabtai/Rachel Birnbaum/Yana Hunt Executive Creative Director: Eric Weisberg Chief Creative Officers: Matt MacDonald/Ryan Kutscher Chief Creative Officer, JWT North America: Jeff Benjamin Agency: JWT New York, New York Band-Aid Brand Team: Bryant Ison/Sean Adee Account Executives: Kate Larado/Calais Zagarow Corporate Name of Client: Johnson & Johnson

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