Silver Winner
Digital — Mobile Apps
Entrant: JWT New York, New York
Band-Aid
"Band-Aid Magic Vision"
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Description of the Project
The augmented reality category is littered with applications that focus on technology for technology’s sake. We used AR to do something far more powerful: create an emotional bond between parents and children. Building on BAND-AID® Brand’s 90-year history of healing the hurt, we created BAND-AID® Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID® Brand adhesive Muppets bandage or box into a stage for interactive entertainment.
When a child gets a ‘boo boo,’ they typically beg their parents for a Band-Aid bandage to make them feel better. Even if they’re not actually hurt. The bandages almost have a magical effect. BAND-AID® Magic Vision was designed to amplify the magic. Now, when a parent applies a Muppets Band-Aid bandage to their child’s hand and scans it with their iPhone/iPad mobile app, Kermit the Frog, Miss Piggy and Gonzo the Great literally come to life to entertain away the pain.
Business Director:
Chris Wilson
Music Producer:
Dan Burt
Art Buyer:
Richard Cardinali
Character Animations:
9k9 Interactive
Technical Lead:
William Mincy
IOS Developers:
Karl Catigibe/Christine Reindl
Unity Programmer:
Won Kim
Content Producer:
Mustafa Imam
Brand Director, Content Production:
Caroline Coleman
Senior User Experience Strategist:
Jon Fishel
Director of Creative Technology:
Martin Legowiecki
Project Manager:
Joe Marra
Head of Production:
Sergio Lopez
Director of Technology:
Ricky Bacon
Digital Producer:
Vanessa Scanlan
Directors of Digital Production:
Suzanne Molinaro/Paul Sutton
Art Director:
Bianca Guimaraes
Chief Creative Innovation Officer:
James Cooper
Chief Integration Officer, North America:
Mike Geiger
Creative Directors:
Josh Shabtai/Rachel Birnbaum/Yana Hunt
Executive Creative Director:
Eric Weisberg
Chief Creative Officers:
Matt MacDonald/Ryan Kutscher
Chief Creative Officer, JWT North America:
Jeff Benjamin
Agency:
JWT New York, New York
Band-Aid Brand Team:
Bryant Ison/Sean Adee
Account Executives:
Kate Larado/Calais Zagarow
Corporate Name of Client:
Johnson & Johnson
