Bronze Winner
Digital — Automotive
Entrant: Goodby Silverstein & Partners, San Francisco
Chevy Sonic
"Chevy Sonic Launch "
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Description of the Project
THE FIRST CAR LAUNCHED BY THE INTERNET. LITERALLY.
Nobody cares about yet another car launch...except when you get to push yourself! When we asked the Internet to help launch the Chevy Sonic by pushing it off a 100-ft. platform, people went click-crazy. As an added kicker, anyone who helped push had a chance to win the Sonic.
The launch was live-streamed on LetsDoThis.com. Clicking a giant cursor hand pushed the car closer (and closer) to the edge, until 9 hours and 2.5 million clicks later, the Sonic was launched, bungee-jumping over the edge. Thanks, Internet, for launching the Chevy Sonic.
Designer:
Shravan Hedge
Agency Producers:
Eric Shamlin/Dan Watson
Executive Agency Producers:
Cindy Fluitt/Hilary Coate/Carey Head/Alex Burke
Junior Art Director:
Phillip Vo
Art Director:
Javier Torok
Copywriter:
Damian Fitzgerald
Creative Directors:
Joakim Borgstrom/Andrew Bancroft/Niklas Lilja
Executive Creative Directors:
Jamie Barrett/Hunter Hindman
Agency:
Goodby Silverstein & Partners, San Francisco
Account Managers:
Julie Evans/Noah Polsky
Agency Account Directors:
Grace Kao/Melissa Nelson
Corporate Name of Client:
Chevrolet