Winners-header
E7fd9086a1b77de7cfc69da9c0cf961632e90cd6d9775f10a46a09c6e00ec91d
  • 3.jpg
  • 5.jpg
  • 1.jpg

Bronze Winner

Digital — Automotive

Entrant: Goodby Silverstein & Partners, San Francisco

Chevy Sonic
"Chevy Sonic Launch "

Visit Website
Description of the Project

THE FIRST CAR LAUNCHED BY THE INTERNET. LITERALLY.

Nobody cares about yet another car launch...except when you get to push yourself! When we asked the Internet to help launch the Chevy Sonic by pushing it off a 100-ft. platform, people went click-crazy. As an added kicker, anyone who helped push had a chance to win the Sonic.

The launch was live-streamed on LetsDoThis.com. Clicking a giant cursor hand pushed the car closer (and closer) to the edge, until 9 hours and 2.5 million clicks later, the Sonic was launched, bungee-jumping over the edge. Thanks, Internet, for launching the Chevy Sonic.

Designer: Shravan Hedge Agency Producers: Eric Shamlin/Dan Watson Executive Agency Producers: Cindy Fluitt/Hilary Coate/Carey Head/Alex Burke Junior Art Director: Phillip Vo Art Director: Javier Torok Copywriter: Damian Fitzgerald Creative Directors: Joakim Borgstrom/Andrew Bancroft/Niklas Lilja Executive Creative Directors: Jamie Barrett/Hunter Hindman Agency: Goodby Silverstein & Partners, San Francisco Account Managers: Julie Evans/Noah Polsky Agency Account Directors: Grace Kao/Melissa Nelson Corporate Name of Client: Chevrolet

Sorry, this website doesn't support Internet Explorer 6

Please upgrade your browser.