Silver Winner
Digital — Foods
Entrant: Ogilvy Brasil, São Paulo
Hellmann's
"Recipe Receipt"
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Description of the Project
Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself.
Voice-over:
Travis Klausmeier/Priscilla Carvalho
Sound Designer:
Jamute
Sound Design Company:
Jamute, São Paulo
System Company:
Zanthus
Motion Designer:
Guilherme Todorov/Tulio Inoe
Production Company:
Bossa Nova Filmes
Illustrators:
Rafael Rizuto/Guilherme Todorov
Project Managers:
Paula Santana/Marcella Tiné/José Tinoco/Tiago Fernandes/Pedro di Nardo/Daniel Uchoa
Agency Producers:
Nana Bittencourt/Mauricio Granado/Juscelino Vieira
Art Directors:
Rafael Rizuto/Raphael Lucone/Guilherme Nobrega
Copywriters:
Eduardo Marques/Ricardo Lins
Creative Directors:
Rubens Filho/Eduardo Marques
Executive Creative Directors:
Claudio Lima/Fred Saldanha
Chief Creative Officer:
Anselmo Ramos
Agency:
Ogilvy Brasil, São Paulo
Agency Account Directors:
Daniela Glicenstajn/Luiza Carvalho/Stefane Rosa
Client Account Directors:
Joao Campos/Julio Campos/Bianca Shen
Corporate Name of Client:
Unilever
