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Silver Winner

Digital — Foods

Entrant: Ogilvy Brasil, São Paulo

"Recipe Receipt"

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Description of the Project

Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. If the consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalized recipe on the receipt itself.

Voice-over: Travis Klausmeier/Priscilla Carvalho Sound Designer: Jamute Sound Design Company: Jamute, São Paulo System Company: Zanthus Motion Designer: Guilherme Todorov/Tulio Inoe Production Company: Bossa Nova Filmes Illustrators: Rafael Rizuto/Guilherme Todorov Project Managers: Paula Santana/Marcella Tiné/José Tinoco/Tiago Fernandes/Pedro di Nardo/Daniel Uchoa Agency Producers: Nana Bittencourt/Mauricio Granado/Juscelino Vieira Art Directors: Rafael Rizuto/Raphael Lucone/Guilherme Nobrega Copywriters: Eduardo Marques/Ricardo Lins Creative Directors: Rubens Filho/Eduardo Marques Executive Creative Directors: Claudio Lima/Fred Saldanha Chief Creative Officer: Anselmo Ramos Agency: Ogilvy Brasil, São Paulo Agency Account Directors: Daniela Glicenstajn/Luiza Carvalho/Stefane Rosa Client Account Directors: Joao Campos/Julio Campos/Bianca Shen Corporate Name of Client: Unilever

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