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Bronze Winner

Digital — Innovative Use of Digital

Entrant: Ogilvy Brasil, São Paulo

"Happiness Refill"

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Description of the Project

Coke wanted to insert their brand among the young emerging middle-class consumers who love their mobile phones, but can´t afford a generous data plan. Moreover, in Brazil most Wi-Fi spots aren’t free. So, they created the Happiness Refill: the first Coke dispenser that gives free data credits to navigate the internet on mobile phones. The machine is located at universities and at the Coca-Cola kiosk in Copacabana.

Concept: Tiago Fernandes/Pedro di Nardo/Daniel Uchoa Sound Designer: Professor Pardal Sound Design Company: S de Samba, São Paulo Animator: Carla Nobre Animation Company: Fulano Films, São Paulo Digital Designers: Amanda Maykot/Pablo Moura/Nasser Said/Priscila Loschiavo Design Directors: Eduardo Garretano/Pablo Moura Design Company: Ogilvy Brasil, São Paulo Digital Operations Director: José Carlos Tinoco Project Management: Paula Santana/Emerson Silva Agency Producers: Gilberto Filho/Juscelino Vieira/Bruno Belcastro/Jô Cassiano/Moisés Richard/Eduardo Medeiros/Joao Guilherme/Antonio Neto Art Directors: Rafael Rizuto/Raphael Lucone Copywriters: Eduardo Marques/Flavio Tamashiro Creative Director: Eduardo Marques Executive Creative Directors: Claudio Lima/Fred Saldanha Chief Creative Officer: Anselmo Ramos Agency: Ogilvy Brasil, São Paulo Planner: Bruno Cunha Agency Account Directors: Leticia Arlsanian/Elaine Thompson/Eloyse Gameiro/Mirna Abaurre Client Account Director: Adriana Knackfuss Corporate Name of Client: The Coca Cola Company

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