Bronze Winner
Digital — Innovative Use of Digital
Entrant: Ogilvy Brasil, São Paulo
Coca-Cola
"Happiness Refill"
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Description of the Project
Coke wanted to insert their brand among the young emerging middle-class consumers who love their mobile phones, but can´t afford a generous data plan. Moreover, in Brazil most Wi-Fi spots aren’t free. So, they created the Happiness Refill: the first Coke dispenser that gives free data credits to navigate the internet on mobile phones. The machine is located at universities and at the Coca-Cola kiosk in Copacabana.
Concept:
Tiago Fernandes/Pedro di Nardo/Daniel Uchoa
Sound Designer:
Professor Pardal
Sound Design Company:
S de Samba, São Paulo
Animator:
Carla Nobre
Animation Company:
Fulano Films, São Paulo
Digital Designers:
Amanda Maykot/Pablo Moura/Nasser Said/Priscila Loschiavo
Design Directors:
Eduardo Garretano/Pablo Moura
Design Company:
Ogilvy Brasil, São Paulo
Digital Operations Director:
José Carlos Tinoco
Project Management:
Paula Santana/Emerson Silva
Agency Producers:
Gilberto Filho/Juscelino Vieira/Bruno Belcastro/Jô Cassiano/Moisés Richard/Eduardo Medeiros/Joao Guilherme/Antonio Neto
Art Directors:
Rafael Rizuto/Raphael Lucone
Copywriters:
Eduardo Marques/Flavio Tamashiro
Creative Director:
Eduardo Marques
Executive Creative Directors:
Claudio Lima/Fred Saldanha
Chief Creative Officer:
Anselmo Ramos
Agency:
Ogilvy Brasil, São Paulo
Planner:
Bruno Cunha
Agency Account Directors:
Leticia Arlsanian/Elaine Thompson/Eloyse Gameiro/Mirna Abaurre
Client Account Director:
Adriana Knackfuss
Corporate Name of Client:
The Coca Cola Company
