Maybe LG’s OLED TV is a bit too slim. In January of 2012 LG introduced the world’s slimmest television, the 4 mm OLED. The mission was to create rumour around the introduction and claim OLED. This television is so slim that, when held on its side, you can barely see it. It’s so unnoticeable in fact that a shoplifter nearly got away with it. Luckily we caught this smart thief on camera.
Silver Winner
Digital — Viral
Entrant: Y&R Amsterdam, Amsterdam
LG OLED Television
"LG Thief"
Sound Designer:
Marco Baay
Sound Design Company:
Postoffice Amsterdam, Amsterdam
Editor:
Daniël Pipito
Editing Facility:
Electric Zoo, Amsterdam
Post-Production Company:
Postoffice Amsterdam, Amsterdam
Production Managers:
Sandra Verbaas/Maarten van Hemmen
Agency Producers:
Chantal Gulpers/Denise Willigers
Director of Integrated Production:
Hans Knaapen
Art Directors:
Sheldon Bont/Nick Plomp/Theo Korf
Copywriters:
Lionell Schuring/Andrew Maaldrink
Creative Directors:
Lionell Schuring/Sheldon Bont
Agency:
Y&R Amsterdam, Amsterdam
Client Account Director:
Monique Nijenhof
Corporate Name of Client:
LG Electronics Benelux
Description of the Project