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Bronze Winner

Digital — Public Service/Social Welfare

Entrant: AKQA, New York

Pencils of Promise
"Made With Pencils"

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Description of the Project

AKQA partnered with Pencils of Promise to create and develop its new fundraising and awareness program for the 2011 holiday season. The campaign, Made with Pencils, aims to help raise funds and awareness to support global education and literacy. The concept behind Made with Pencils centers on the potential in a single pencil for learning and sharing thoughts, ideas and creations. Through this initiative, a pencil can now help build new schools in developing countries.

Senior Strategist: Dan Teng Program Manager: Monica Stephen User Experience Designer: Rob Surrency Digital Designers: Sean Matthews/Ben Sweitzer Director of Photography: Matt Law Copywriters: Craig Kind/Justin Pedone/Kayla Lott Associate Creative Director: Paul Nowikowski Creative Director: Stephen Clements Group Creative Director: Pierre Lipton Global Chief Creative Officer: Rei Inamoto Agency: AKQA, New York Management Supervisor: Andrea Georgiana Account Executive: Allison Zender Agency Account Director: Julia Jahn Client Account Director: Adam Braun Corporate Name of Client: Pencils of Promise

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