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Bronze Winner

Digital — Banners

Entrant: Cundari, Toronto

BMW Upgrade Event
"The Upgradable Banner"

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Digital Designer: John Filetti Flash Developer: John Filetti Agency Producer: Dana Dumouchelle Art Director: Raul Garcia Copywriter: Brian Murray Associate Creative Directors: Brian Murray/Raul Garcia Chief Creative Officer: Brent Choi Agency: Cundari, Toronto Agency Account Directors: Natasha Wookey/Ranjan Gill/Devina Hardatt Client Account Director: Stephen Lester Corporate Name of Client: BMW Canada
Description of the Project

During the Ultimate Upgrade Sales Event, BMW was offering $1,500 in free upgrades with the purchase of a new BMW X1. We decided to make a banner that not only communicated the offer, but embodied it.

Often, a brief for a car dealer sales event fixed-space banner would not be viewed as a creative opportunity. However, in this case, we are proud to have spotted its true potential.

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