Bronze Winner
Digital — Banners
Entrant: Cundari, Toronto
BMW Upgrade Event
"The Upgradable Banner"
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Digital Designer:
John Filetti
Flash Developer:
John Filetti
Agency Producer:
Dana Dumouchelle
Art Director:
Raul Garcia
Copywriter:
Brian Murray
Associate Creative Directors:
Brian Murray/Raul Garcia
Chief Creative Officer:
Brent Choi
Agency:
Cundari, Toronto
Agency Account Directors:
Natasha Wookey/Ranjan Gill/Devina Hardatt
Client Account Director:
Stephen Lester
Corporate Name of Client:
BMW Canada
Description of the Project
During the Ultimate Upgrade Sales Event, BMW was offering $1,500 in free upgrades with the purchase of a new BMW X1. We decided to make a banner that not only communicated the offer, but embodied it.
Often, a brief for a car dealer sales event fixed-space banner would not be viewed as a creative opportunity. However, in this case, we are proud to have spotted its true potential.
