With city populations on the rise, living spaces have become increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 10.5cm x 8.8cm web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.
Digital — Banners
Entrant: Memac Ogilvy, Dubai/OgilvyAction, Frankfurt/OgilvyOne, Frankfurt
"The Worlds Smallest IKEA Store"