Google is changing the way we shop: by making the phone your wallet. Google Wallet holds all of your credit and debit cards, loyalty cards, and offers. Now, paying for something is as easy as a simple tap of your phone. Records of all your purchases are seamlessly accessible. It’s time to say “goodbye” to the bulky wallet, the phone will take it from here.
Finalist
Digital — Retail
Entrant: R/GA, New York
Google
"Wallet"
Agency:
R/GA, New York
Description of the Project
Social Media Strategist:
Gerard Crichlow
Managing Director - Production:
Elyse Epstein
Creative Technologist:
Pon Kattera
Agency Producers:
Michael Hernandez/Nicole Rannou-Studley/Andrew Schlanger
Executive Agency Producer:
Gabe Banner
Director of Integrated Production:
Brian Schultz
Copywriter:
Carla Ballacer
Associate Creative Directors:
Colin Kim/Jason Hoff
Creative Directors:
Chris Ferguson/Christian Kubek
Executive Creative Directors:
Chuck Tso/Taras Wayner/Thomas Bossert
Chief Creative Officer:
Nick Law
Global Chief Creative Officer:
Bob Greenberg
Managing Director - Planning:
Andrea Ring
Client Account Director:
Jonathan Greene
Corporate Name of Client:
Google