Office crushes are dicey: If things go bad, one of the parties quitting is suddenly a very real prospect. So this Valentine’s Day, R/GA wanted to help the love struck navigate their office crushes on Twitter with #Office Cupid.
On February 14th, the R/GA Twitter account was taken over. A team of copywriters were on call all day to craft tweet nothings for the amorous. On the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. Remain anonymous or reveal yourself to your object of desire.
In 24 hours, the site's 44 million impressions and over 1000 love-filled Tweets were crafted.