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Silver Winner

Design — Use of Copywriting

Entrant: R/GA, New York


Technical Team Leader: Jon Hackett Senior Content Strategist: Kristen Joy Watts Associate Interaction Designer: Will Green EVP, Managing Director, Copy: Chapin Clark Copywriter: Jamie Walker Associate Creative Director: Ben Smith, Paul Dery Creative Director: Erik Norin Executive Creative Director: Chuck Tso Chief Creative Officer: Nick Law Global Chief Creative Officer: Bob Greenberg Agency: R/GA, New York Corporate Name of Client: R/GA
Description of the Project

Office crushes are dicey: If things go bad, one of the parties quitting is suddenly a very real prospect. So this Valentine’s Day, R/GA wanted to help the love struck navigate their office crushes on Twitter with #Office Cupid.

On February 14th, the R/GA Twitter account was taken over. A team of copywriters were on call all day to craft tweet nothings for the amorous. On the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. Remain anonymous or reveal yourself to your object of desire.

In 24 hours, the site's 44 million impressions and over 1000 love-filled Tweets were crafted.

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