Bronze Winner

Design — Use of Copywriting

Entrant: john st., Toronto

john st.

Art Director: Kyle Lamb Copywriter: Kurt Mills Associate Creative Directors: Chris Hirsch/Nellie Kim Creative Directors: Angus Tucker/Stephen Jurisic Agency: john st., Toronto Corporate Name of Client: john st.
Description of the Project

The Challenge: Create a self-promotional video for john st.

The Result: Catvertising. The video was released in November 2011 and within 10 days it had over a million views, was #3 on YouTube Top Ten Videos in Canada and #1 on the Mashable Global Ads Chart. It currently stands at 1.8 million views worldwide.

The video made Time Magazine's "Top 10 Everything of 2011" list, received an offer from FOX to be turned into a reality show and was featured by Conan O’Brien, Roger Ebert, People Magazine, The Chicago Tribune, ABC News, CBS, CTV, Fox News, New York Magazine, The Hollywood Gossip, ET Canada, Wired, The Huffington Post, Mashable, The Next Web and Teddy Hilton (Perez Hilton's Dog).

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