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Bronze Winner

Design — Motion Graphics - Typography

Entrant: Hakuhodo Inc., Tokyo

Google Chrome
"OK Go - All Is Not Lost"

Typographer: Hakuhodo Agency: Hakuhodo/TYO ID/AOI PROMOTION/ 1→10 design/FUTUREK/Kaibutsu/OKGo/Paracadute/Pilobolus Corporate Name of Client: Google
Description of the Project

Develop a music video unlike any other. In this contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world. The result has created massive buzz in over 200 countries and areas, drove Chrome usage up and was nominated at the 54th Grammy Awards.

This typography is only on the web. and Entry URL is here

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