Finalist
Design — Direct Marketing - Business-to-Business
Entrant: Ogilvy & Mather Thailand, Bangkok
ThaiCraft
"HandiCraft QR Code"
Art Directors:
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Peerawat Temsomboon/Rotrob Ramakomut
Copywriters:
Nopparat Wattanawaraporn/Showtika Somjid/Kris Garford Spindler
Executive Creative Director:
Wisit Lumsiricharoenchoke
Chief Creative Officer:
Nopadol Srikieatikajohn
Agency:
Ogilvy & Mather Thailand, Bangkok
Agency Account Directors:
Phawit Chitrakorn/Peerajet Sringean/Rachata Eiamworakul
Corporate Name of Client:
ThaiCraft Fair Trade Co.,Ltd
Description of the Project
ThaiCraft, a global Thai handicrafts exporter, wanted to create awareness of their new website
among their target audience in order to fully utilize their new sales channel.
The name cards created would then be handed out by ThaiCraft sales reps at global Trade Shows
with the aim of driving potential customers to their website, easily accessed through any Smartphone.
The Handicraft QR Code name card was designed to make use of both QR (Quick Response)
and weaving technologies, resulting in a unique blend of the digital and handicraft worlds.
