Sprite shower was created to promote the refreshing power of Sprite during the summer season in Brazil, when temperatures easily hit the 40ºc mark.

It took us 60 days to create a machine that could not only look, but also work as a Sprite dispenser. The machine was placed in the beach on top of a giant water deposit that kept the showers going all day long.

The key challenge was to create a machine that not only followed the design of the original dispensers but also had a hydraulic system capable of delivering the shower with a similar water pressure and appearance. With the objective to make consumers feel through their whole body, the refreshment of a single sip of Sprite.

With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.