Design — Environmental Installations/Displays - Temporary
Entrant: Scholz & Friends, Berlin
Siemens Washing Machines
"The Laundry Gallery"
Description of the Project
Siemens washing machines with anti-vibration design are extremly smooth and don’t vibrate even at fast spin-drying. This feature needed to be announced to our high-earning and design-addicted target group.
Out of usual household items we have built fragile sculptures and put them on the mentioned washing machines. Afterwards we have turned the machines on spin cycle. Eight of the sculptures were exposed on a temorary art-gallery in the center of Berlin – the "Laundry Gallery“. Posters, an online film and advertisements in local magazines have announced the vernissage in advance.
Higher earners in urban areas, who are enthusiastic about art and culture.
Susan Wesarg/Philipp Bertisch
Agency Film Producer:
Agency Print Producer:
Bjoern Kernspeckt/René Gebhardt/Sebastian Kamp
Robert Krause/Florian Schwalme/Mathias Rebmann/Markus Daubenbuechel
Executive Creative Director:
Chief Creative Officer:
Scholz & Friends, Berlin
Agency Account Directors:
Kerstin Seidel/Mehibe Tuncel
Client Account Director:
Corporate Name of Client:
Siemens Electrogeraete GmbH