Bronze Winner
Design — Environmental Installations/Displays - Temporary
Entrant: Scholz & Friends, Berlin
Siemens Washing Machines
"The Laundry Gallery"
Description of the Project
Objective:
Siemens washing machines with anti-vibration design are extremly smooth and don’t vibrate even at fast spin-drying. This feature needed to be announced to our high-earning and design-addicted target group.
Concept:
Out of usual household items we have built fragile sculptures and put them on the mentioned washing machines. Afterwards we have turned the machines on spin cycle. Eight of the sculptures were exposed on a temorary art-gallery in the center of Berlin – the "Laundry Gallery“. Posters, an online film and advertisements in local magazines have announced the vernissage in advance.
Target Audience:
Higher earners in urban areas, who are enthusiastic about art and culture.
Film Production:
Partizan
Sculptures:
Szymon Plewa
Photographer:
Szymon Plewa
Graphic Designers:
Susan Wesarg/Philipp Bertisch
Agency Film Producer:
Nele Siegl
Agency Print Producer:
Franziska Ibe
Art Directors:
Bjoern Kernspeckt/René Gebhardt/Sebastian Kamp
Copywriter:
Stefan Sohlau
Creative Directors:
Robert Krause/Florian Schwalme/Mathias Rebmann/Markus Daubenbuechel
Executive Creative Director:
Matthias Spaetgens
Chief Creative Officer:
Martin Pross
Agency:
Scholz & Friends, Berlin
Agency Account Directors:
Kerstin Seidel/Mehibe Tuncel
Client Account Director:
Sonja Ehmer
Corporate Name of Client:
Siemens Electrogeraete GmbH
