The Mercedes-Benz F-CELL is the first hydrogen-powered car, which is ready for series production. With a spectacular action we draw a suitable attention to this innovation: We made people experience F-CELL the same way the environment does – like it's not even existent. In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats. The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.
Design — Environmental Installations/Displays - Temporary
Entrant: Jung von Matt, Hamburg
Mercedes-Benz B-Class F-CELL
"The Invisible Drive"