The ORBIS flying eye hospital saves the sight of thousands suffering from avoidable blindness all over the world. Every year they rely on donations from corporations and individuals to provide eye care to transform lives. To create a high impact on a low budget, we turned a traditional poster into a BLINDNESS EXPERIENCE.

It’s difficult to appreciate what it’s like to suffer from a degenerative eye disease. To give people an idea, we created six unique type-driven posters. Each employed barely legible messages inspired by the visual impairment of various eye diseases.

This campaign raised record profits for the ORBIS flying eye hospital and helped restore sight to over 6000 victims of avoidable blindness.