Task: Develop a limited edition for the Gerstenberg Verlag, a publishing house that specialises in high-quality cookery and art books. The book was to be sent to business customers as part of a customer loyalty campaign to generate extra attention for Gerstenberg range of cookery book titles.
Idea: Make the world's first cookbook that truly deserves to be called that: you can actually cook and eat "The Real Cookbook" ("Das echte und einzige Kochbuch"). The pages are made of 100% fresh pasta dough, the book comes packaged as a traditional lasagne dish.
Solution: Opened up and filled up page by page with sauce mixtures and garnished with cheese, the world's first real cookbook is a lasagne that you can put in the oven and bake at 200°C. The text imprinted in the four innermost dough pages contains cookery tips and ideas.