Winners-header
07c80bda2f577ef0db0f829865167c93d3cac026a35f16ec25533a9a3c170aa7

Finalist

Design — Non-Profit

Entrant: Y&R Philippines, Bonifacio Global City

National Center for Health Promotion
"Anti-Dengue Poster"

Final Artist: Ringo Francia Printer (AAP Printer): Paul Veloso Chief Executive Officer: Chiqui Lara Print Producer: Ariel Bautista Art Director: Sandy Salurio Executive Creative Director: Badong Abesamis Chief Creative Officer: Marcus Rebeschini Agency: Y&R Philippines, Bonifacio Global City Corporate Name of Client: Philippines Department of Health
Description of the Project

Dengue fever is now ranked as the most deadly mosquito-borne viral illness in the world.

In the Philippines, more than a hundred thousand contract the disease, resulting in hundreds and hundreds of deaths every year.

The Department of Health says it's easy to fight the disease--if only people remember the ways of keeping their surroundings clean, so that dengue mosquitoes won't have a place to breed.

Thus, the Department distributed posters people could bring home and display in their houses to remind them of the steps to prevent dengue.

And this was no ordinary poster. Printed with Citronella, a substance that repels mosquitoes, this poster actually drives away the dengue-causing insect. Brought home, this poster literally keeps the family safe from dengue.

Sorry, this website doesn't support Internet Explorer 6

Please upgrade your browser.