Winners-header
2272459c818e041d7fac0389c9be8cad23d7473c20a90c76fcc941afb15b2ab8
  • LIA_Book of Poison_Illustration_1.jpg
  • LIA_Book of Poison_Illustration_2.jpg
  • LIA_Book of Poison_Illustration_3.jpg
  • LIA_Book of Poison_Illustration_4.jpg
  • LIA_Book of Poison_Illustration_5.jpg
  • LIA_Book of Poison_Illustration_6.jpg
  • LIA_Book of Poison_Illustration_7.jpg

Finalist

Design — Use of Illustration

Entrant: gürtlerbachmann, Hamburg

Gruner & Jahr Flora Garten
"Book of Poison"

Final Artwork: Christiane Helm/Tobias Langkamp Production: Produktionsbüro Romey von Malottky Typographer: Reiner Fiedler Illustrator: Veronika Kieneke Art Director: Veronika Kieneke Copywriter: Claudia Oltmann Creative Director: Reiner Fiedler Agency: gürtlerbachmann, Hamburg Agency Account Director: Katja Lesche Corporate Name of Client: Gruner & Jahr AG & Co. KG Flora Garten
Description of the Project

A high-quality book about poison plants used as a subscription-bonus.

"When beautiful flowers become evil“: The "Book of Poison" comes in a slipcase designed as a skull, which is supposed to warn children of poison plants. Complex illustrations made in lino-style combined with evil little poems and its own designed scraggy typography, make the book even for adults interesting. It is not available in stores: Those who want it need to extend their subscription. Encourage readers of the gardening magazine "Flora Garten“ to prolong their trial subscription into a regular subscription.

Sorry, this website doesn't support Internet Explorer 6

Please upgrade your browser.